Vera Bradley and Shawn Johnson East Launch Star-Studded Capsule Collection
Limited-Edition Styles Designed to Help You Take on the Day and Make a Difference
Vera Bradley, Inc. (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Olympic Gold Medalist Shawn Johnson East have partnered to create a limited-edition capsule collection inspired by strong women everywhere. The star-spangled styles are designed to help you take on the day and make a difference, with a portion of proceeds benefiting the nonprofit organization, Blessings in a Backpack.
The Vera Bradley + Shawn Johnson collection includes a ReActive Deluxe Tote and ReActive Ditty Bag, each available in three colorways – Dark Blue Heather, Black, and Star Power, an exclusive pattern inspired by Shawn’s signature starry touch. An elevated extension of Vera Bradley’s ReActive sustainable product line made from recycled PET bottles, the consciously crafted bags are lightweight, durable and water-repellent.
Designed as the ultimate gym bag featuring unique, athletic-inspired details, the Deluxe Tote includes yoga mat straps and elastic mesh pockets, separate compartments for gym shoes and worn clothing, and a lined zippered pocket for jewelry. It also comes with two detachable straps in print and solid options, as well as a coordinating pouch that can be worn on its own as a crossbody bag, allowing you to customize the fit for wherever the day takes you. The ultra-versatile Ditty Bag, which features a drawstring closure and wipeable lining, can be carried over the shoulder or as a backpack and is the first iteration of the iconic style to come in the ReActive fabric.
For every product purchased, a percentage of proceeds will be donated to Blessings in a Backpack – a friend and partner of both Vera Bradley and Shawn Johnson East – and a leader in the movement to end childhood hunger. The proceeds will help the organization’s ongoing commitment to get food to kids in need, which is more vital now than ever before as schools across the country remain closed due to COVID-19.
“I’ve been a fan of Vera Bradley since I was little, and it was a dream come true to help design this collection,” said Shawn Johnson East. “I’m obsessed with stars, so you’ll see those celebrated everywhere. We thought through every last detail you could ever need, no matter how you use these styles – whether as your gym bag, diaper bag, or everyday tote. I’m so excited to finally share this collection and to help make an impact with every purchase.”
“We’re always looking for inspiring partners who can help us bring beautiful solutions to life with thoughtful, functional details,” said Beatrice Mac Cabe, chief creative officer of Vera Bradley. “We are thrilled to launch this collaboration with Shawn because it not only celebrates strong women everywhere, but it helps to give back to a partner and cause that’s very near and dear to our hearts.”
The Vera Bradley + Shawn Johnson collection retails for $30 – $140 and will be available online and in select Vera Bradley full line stores starting today. For more information, visit www.verabradley.com.
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So excited to finally be announcing my collab with @verabradley !! Spent a year trying to figure out how to design a thousand pockets into one shoulder bag 😂 Seriously, I love pockets. Made from recycled water bottles and profits go back to @blessingsinabackpack CHECK IT OUT and get yours now before they sell out! #verabradleyxshawnjohnson